How the 2024 Olympics Inspired Arnaud’s Investment in Football

Antoine Arnault reveals how the Paris Olympics sparked his family’s commitment to Paris FC.

The Paris 2024 Olympic Games left a mark far beyond the French sporting world. For Antoine Arnaud and his family, they represented a turning point that led them straight to the offices of Paris FC. In a recent interview, Antoine offers a behind-the-scenes look at the decision that shook up the Parisian football landscape.

Sport That "Transcends Everything"

“Everything started with the Paris Olympics last year. Somewhere along the way, we realized that sport transcends everything,” Antoine Arnaud confides. This revelation, which came amid the Olympic excitement, opened new horizons for a family already deeply connected to the world of sport through their luxury ventures.

The impact of the Paris Games on the Arnaud family’s perception of sport perfectly illustrates the catalytic power of this global event. Beyond the spectacle, it was the unifying and transcendent dimension of sport that truly left its mark.

Football, the Indispensable "King of Sports"

Within this broader realization, football naturally emerged as the obvious choice. “Among these sports, there is a king, whether you like it or not. Football surpasses everything even more,” Antoine Arnaud explains pragmatically. This clarity about football’s unique place in the global sporting ecosystem guided the family’s reflections toward this specific sector.

A Carefully Considered Family Decision

The Arnaud family’s involvement in Paris FC was not a spur-of-the-moment post-Olympic move. “As a family, my brothers and I decided to review a few options,” he notes. This methodical approach, characteristic of LVMH’s DNA, reflects a strategic, well-thought-out consideration rather than a mere opportunistic move.

Choosing Paris FC from among the various options quickly proved fruitful: “We very quickly focused on Paris FC, and so far, we’ve seen some success, having managed to reach Ligue 1 in the very first season.”

Olympic Legacy Comes to Life

The Arnaud family’s investment in Paris FC demonstrates how the Games inspired new stakeholders to commit sustainably to French sport.

This momentum continues the historic ties between LVMH and sport, but with a new dimension: direct investment in a club rather than a mere commercial partnership. It’s a significant evolution that could encourage other French groups to follow suit.