Paris FC strike partnership deal with AlphaTauri

Paris FC have secured a new partnership with AlphaTauri, making the Red Bull-owned brand their official supplier of formal wear for both men's and women's professional teams. The agreement covers all official appearances and events.

About AlphaTauri

AlphaTauri launched in 2016 as Red Bull's fashion venture, operating out of Salzburg, Austria. Named after the Alpha Tauri star, the brand focuses on technical clothing with their "Fits body and mind" philosophy.

The company has carved out a niche through innovation, creating proprietary textile technologies like Taurex in collaboration with Swiss manufacturer Schoeller Textil. Beyond their Austrian retail presence, they've developed a unique mobile pop-up concept - stores built into trucks that deploy in just 20 minutes.

Their motorsport connections run deep. A two-year Formula 1 deal signed in 2022 made them the sport's official premium apparel supplier, while 2024 saw them become the FIA's inaugural clothing partner under a three-year arrangement.

The partnership breakdown

AlphaTauri will kit out Paris FC's entire organization - players, coaching staff, and management - for all formal occasions. The brand gains exposure at Stade Jean Bouin and across the club's digital channels in return.

"We're delighted to welcome AlphaTauri as an official supplier," said club president Pierre Ferracci. "Having them dress our players, staff and leadership helps project the professional, modern image Paris FC is building both on and off the pitch."

AlphaTauri CEO Karl-Heinz Lauterbach highlighted "a shared vision of innovation and ambition" between the organizations.

Strategic alignment

The tie-up aligns with Paris FC's broader push to elevate their institutional profile. Coming into effect this season, it supports the club's efforts to professionalize every element of their public presentation.

For AlphaTauri, the deal broadens their sports portfolio beyond motorsport, opening up French football's audience to the Austrian brand.